{"id":11,"date":"2021-01-12T12:36:45","date_gmt":"2021-01-12T11:36:45","guid":{"rendered":"https:\/\/www.efrank.cz\/blog\/?p=11"},"modified":"2021-01-12T19:01:25","modified_gmt":"2021-01-12T18:01:25","slug":"efrank-cz-2020","status":"publish","type":"post","link":"https:\/\/www.efrank.cz\/blog\/efrank-cz-2020\/","title":{"rendered":"Digit\u00e1ln\u00edmu investi\u010dn\u00edmu poradci eFrank.cz se i v roce 2020 da\u0159ilo. Klienti u\u017e vyd\u011blali 103 milion\u016f K\u010d."},"content":{"rendered":"

B\u011bhem roku 2020 se toho odehr\u00e1lo opravdu hodn\u011b. Koronavirus v podstat\u011b ze dne na den zm\u011bnil zaveden\u00e9 po\u0159\u00e1dky. Do lidsk\u00fdch \u017eivot\u016f se na v\u0161ech \u00farovn\u00edch za\u010dala vt\u00edrat nejistota.<\/p>\n

M\u00e1me proto obrovskou radost, \u017ee se na\u0161im klient\u016fm da\u0159ilo zhodnocovat pen\u00edze i v t\u00e9to turbulentn\u00ed dob\u011b. Proto\u017ee kdy\u017e se da\u0159\u00ed na\u0161im klient\u016fm, tak se da\u0159\u00ed i cel\u00e9 spole\u010dnosti eFrank.cz.<\/p>\n

eFrank.cz<\/a> je digit\u00e1ln\u00ed investi\u010dn\u00ed poradenstv\u00ed placen\u00e9 nap\u0159\u00edmo a p\u0159ev\u00e1\u017en\u011b ze zisku<\/h2>\n

Na\u0161i klienti jsou nej\u010dast\u011bji \u00fasp\u011b\u0161n\u00ed mana\u017ee\u0159i a lid\u00e9 z IT, kte\u0159\u00ed oce\u0148uj\u00ed, \u017ee se soust\u0159ed\u00edme na fakta, data, a ne na aktu\u00e1ln\u00ed popul\u00e1rn\u00ed trendy. Pom\u00e1h\u00e1me jim dlouhodob\u011b investovat, aby dos\u00e1hli sv\u00e9ho c\u00edle \u2013 finan\u010dn\u00ed nez\u00e1vislosti.<\/p>\n

Odm\u011bnu fakturujeme p\u0159ev\u00e1\u017en\u011b z toho, co klient\u016fm vyd\u011bl\u00e1me. Nem\u00e1me \u017e\u00e1dn\u00e9 provize za prodej fond\u016f, obchodov\u00e1n\u00ed a podobn\u011b.<\/p>\n

Ale dost obecn\u00fdch \u0159e\u010d\u00ed. Uka\u017eme si p\u00e1r re\u00e1ln\u00fdch \u010d\u00edsel.<\/p>\n

\"\"
Ale\u0161 Prandstetter, Jan Val\u00e1\u0161ek, Vladim\u00edr Fichtner a Petr Syrov\u00fd<\/figcaption><\/figure>\n

eFrank.cz<\/a> vznikl v roce 2016 jako my\u0161lenka Honzy Val\u00e1\u0161ka, kterou mu pomohl realizovat Vladim\u00edr Fichtner a t\u00fdm spole\u010dnosti Fichtner s.r.o.<\/a> Od 6. ledna 2020, kdy jsme z\u00edskali od \u010cNB velmi d\u016fle\u017eitou licenci obchodn\u00edka s cenn\u00fdmi pap\u00edry, fungujeme samostatn\u011b jako akciov\u00e1 spole\u010dnost.<\/p>\n

Na za\u010d\u00e1tku roku 2020 jsme m\u011bli v digit\u00e1ln\u00edm poradensk\u00e9m mand\u00e1tu 430 464 374 K\u010d.\u00a0 K 31. 12. 2020 pom\u00e1h\u00e1me 457 budouc\u00edm renti\u00e9r\u016fm investovat 707 589 410 K\u010d. <\/strong>V pr\u016fm\u011bru s n\u00e1mi 1 klient investuje 1,6 milionu korun.<\/p>\n

Stejn\u011b jako u jin\u00fdch podnik\u00e1n\u00ed a aktivit, i u n\u00e1s plat\u00ed tzv. Paretovo pravidlo, kter\u00e9 \u0159\u00edk\u00e1, \u017ee zhruba 20 % nejv\u011bt\u0161\u00edch klient\u016f n\u00e1m p\u0159in\u00e1\u0161\u00ed zhruba 80 % byznysu.\u00a0 Kdy\u017e se tedy pod\u00edv\u00e1me na statistiku 20 % nejv\u00fdznamn\u011bj\u0161\u00edch klient\u016f, zjist\u00edme n\u00e1sleduj\u00edc\u00ed:<\/p>\n

Top 20 % tj. 90 klient\u016f investuje 383,5 milionu K\u010d tj. v pr\u016fm\u011bru 1 klient investuje 4,3 milionu K\u010d.<\/p>\n

Investice v dob\u011b poklesu trh\u016f se vyplatily<\/h2>\n

P\u0159itom to v minul\u00e9m roce nebylo v\u016fbec snadn\u00e9. Asi je\u0161t\u011b m\u00e1te v \u017eiv\u00e9 pam\u011bti, jak na p\u0159elomu \u00fanora a b\u0159ezna ude\u0159ila pandemie COVID-19 v pln\u00e9 s\u00edle. Nikdo nev\u011bd\u011bl, co bude.<\/p>\n

B\u011bhem m\u011bs\u00edce dosahovaly poklesy na trz\u00edch i 30 %. V\u011bt\u0161ina lid\u00ed se v takov\u00e9 situaci lekne, za\u010dne jednat v z\u00e1chvatu emoc\u00ed a sna\u017e\u00ed se prodejem \u201ezachr\u00e1nit sv\u00e9 pen\u00edze\u201c.<\/p>\n

M\u00e1me up\u0159\u00edmnou radost, \u017ee na\u0161i klienti do t\u00e9to kategorie nepat\u0159\u00ed. Na\u0161i klienti vyu\u017eili pokles\u016f a investovali v dob\u011b, kdy b\u011b\u017en\u00ed retailov\u00ed investo\u0159i se strachem prod\u00e1vali.<\/p>\n

\"\"<\/p>\n

Nen\u00ed to \u017e\u00e1dn\u00e1 n\u00e1hoda. Za takov\u00fdm \u00fasp\u011bchem stoj\u00ed dlouhodob\u00e1 poctiv\u00e1 a systematick\u00e1 pr\u00e1ce, a zv\u00fd\u0161en\u00e1 komunikace v nelehk\u00fdch dob\u00e1ch.<\/p>\n

Potvrdilo se n\u00e1m to, co jsme nejprve d\u011blali osobn\u011b a nyn\u00ed d\u011bl\u00e1me digit\u00e1ln\u011b. Vzd\u011bl\u00e1n\u00ed v oblasti investic a dodr\u017eov\u00e1n\u00ed dlouhodob\u00e9ho investi\u010dn\u00edho pl\u00e1nu se vyplat\u00ed. Spr\u00e1vn\u011b nastaven\u00e9 strategie u\u0161it\u00e9 na m\u00edru p\u0159in\u00e1\u0161ej\u00ed skv\u011bl\u00e9 v\u00fdsledky i ve slo\u017eit\u00e9 dob\u011b.<\/p>\n

Abychom to zkr\u00e1tili.<\/p>\n

U\u017e dnes se na\u0161i klienti mohou radovat z p\u011bkn\u00fdch zisk\u016f, kter\u00e9 jen za rok 2020 tvo\u0159\u00ed 44 597 090 <\/strong>K\u010d<\/strong> . Ale t\u011b\u0161it je m\u016f\u017ee p\u0159edev\u0161\u00edm ochrana bohatstv\u00ed v dlouhodob\u00e9m horizontu. Od po\u010d\u00e1tku spolupr\u00e1ce jsme klient\u016fm pomohli vyd\u011blat 103 034 962 K\u010d<\/strong>.<\/p>\n

Je pot\u0159eba zd\u016fraznit, \u017ee pom\u00e1h\u00e1me dos\u00e1hnout finan\u010dn\u00ed nez\u00e1vislosti. To n\u00e1s odli\u0161uje od bank\u00e9\u0159\u016f, makl\u00e9\u0159\u016f a v\u011bt\u0161iny poradc\u016f na trhu.<\/p>\n

Na\u0161i klienti investuj\u00ed m\u011bs\u00ed\u010dn\u011b des\u00edtky tis\u00edc korun a na\u0161e \u0159e\u0161en\u00ed nen\u00ed vhodn\u00e9 pro n\u011bkoho, komu p\u0159eb\u00fdvaj\u00ed stokoruny nebo bude pen\u00edze pot\u0159ebovat za 5 let.<\/p>\n

Placen\u00fdm programem InvestGuru<\/a> ji\u017e pro\u0161lo p\u0159es 1 000 lid\u00ed<\/h2>\n

V\u00fdznamn\u00fd miln\u00edk zaznamenal v roce 2020 tak\u00e9 on-line vzd\u011bl\u00e1vac\u00ed program InvestGuru<\/a> pro budouc\u00ed renti\u00e9ry. V roce 2020 ho absolvovalo 293 lid\u00ed.<\/p>\n

Od roku 2013, kdy spat\u0159ila sv\u011btlo sv\u011bta jeho prvn\u00ed verze, programem pro\u0161lo u\u017e 1 035 \u00fa\u010dastn\u00edk\u016f.<\/p>\n

\"\"<\/p>\n

V programu sd\u00edl\u00edme otev\u0159en\u011b na\u0161e know-how. Nem\u00e1me \u017e\u00e1dnou \u010dernou sk\u0159\u00ed\u0148ku. Zasv\u011bcujeme \u00fa\u010dastn\u00edky do princip\u016f dlouhodob\u00e9ho investov\u00e1n\u00ed, aby investic\u00edm skute\u010dn\u011b rozum\u011bli. A\u0165 u\u017e se jim budou v\u011bnovat sami nebo s na\u0161\u00ed pomoc\u00ed.<\/p>\n

Pr\u00e1ce v digit\u00e1ln\u00edm sv\u011bt\u011b n\u00e1m sv\u011bd\u010d\u00ed<\/h2>\n

Pro n\u011bkter\u00e9 firmy byl p\u0159echod na home office probl\u00e9m. My v eFrank.cz jsme na takov\u00fd zp\u016fsob pr\u00e1ce zvykl\u00ed u\u017e n\u011bkolik let. Paradoxn\u011b zvl\u00e1d\u00e1me v t\u011bchto \u010dasech odv\u00e1d\u011bt je\u0161t\u011b v\u00edce pr\u00e1ce ne\u017e p\u0159ed p\u0159\u00edchodem pandemie koronaviru.<\/p>\n

Spole\u010dn\u011b se n\u00e1m da\u0159\u00ed v t\u00e9m\u011b\u0159 30\u010dlenn\u00e9m pracovn\u00edm t\u00fdmu prov\u00e1d\u011bt stovky transakc\u00ed a konzultac\u00ed m\u011bs\u00ed\u010dn\u011b.<\/p>\n

V\u0161em klient\u016fm tak m\u016f\u017eeme i nad\u00e1le nab\u00edzet komplexn\u00ed slu\u017eby investi\u010dn\u00edho poradenstv\u00ed, kter\u00e9 vedou k ochran\u011b majetku a finan\u010dn\u00ed nez\u00e1vislosti.<\/p>\n

Ale p\u0159esto se n\u011bco loni nepovedlo<\/h2>\n

A co to je?<\/p>\n

V\u00fdvoj mobiln\u00ed aplikace.<\/p>\n

P\u016fvodn\u011b jsme se j\u00ed cht\u011bli v\u011bnovat od b\u0159ezna, ale bohu\u017eel se n\u00e1m nepoda\u0159ilo dot\u00e1hnout v\u0161e do zd\u00e1rn\u00e9ho konce. A proto\u017ee jsme ven necht\u011bli pou\u0161t\u011bt nedod\u011blan\u00e9 \u0159e\u0161en\u00ed, odsouv\u00e1me spu\u0161t\u011bn\u00ed aplikace na rok 2021.<\/p>\n

C\u00edlem aplikace je, aby na\u0161i klienti m\u011bli skrze modern\u00ed technologie je\u0161t\u011b lep\u0161\u00ed a p\u0159ehledn\u011bj\u0161\u00ed p\u0159\u00edstup ke sv\u00fdm report\u016fm a d\u016fle\u017eit\u00fdm informac\u00edm ze sv\u011bta investic.<\/p>\n

Nechceme zat\u00edm nic moc prozrazovat, ale na\u0161i klienti se maj\u00ed na co t\u011b\u0161it.<\/p>\n

Do \u010deho s klienty investujeme<\/h2>\n

C\u00edlem na\u0161ich klient\u016f – budouc\u00edch renti\u00e9r\u016f – je dos\u00e1hnout stavu renti\u00e9ra tj. finan\u010dn\u00ed nez\u00e1vislosti. Finan\u010dn\u011b nez\u00e1visl\u00fd renti\u00e9r m\u016f\u017ee ze sv\u00e9ho majetku \u010derpat pasivn\u00ed p\u0159\u00edjmy, kter\u00e9 pokryj\u00ed jeho \u017eivotn\u00ed n\u00e1klady.<\/p>\n

Pod zna\u010dkou Fichtner Investment Advisors se star\u00e1me o klienty, kte\u0159\u00ed ji\u017e renti\u00e9ry jsou a maj\u00ed finan\u010dn\u00ed majetek v \u0159\u00e1du des\u00edtek milion\u016f. Budouc\u00ed renti\u00e9r sv\u016fj majetek postupn\u011b buduje nej\u010dast\u011bji pravideln\u00fdmi investicemi v \u0159\u00e1du des\u00edtek tis\u00edc m\u011bs\u00ed\u010dn\u011b.<\/p>\n

M\u011bnov\u00e1 diverzifikace portfoli\u00ed<\/h3>\n

Finan\u010dn\u00ed aktiva um\u00edst\u011bn\u00e1 v USA (americk\u00e9 akcie) tak v\u00fdznamn\u011b p\u0159isp\u00edvaj\u00ed k lep\u0161\u00ed m\u011bnov\u00e9 diverzifikaci celkov\u00e9ho majetku na\u0161ich klient\u016f.<\/p>\n

U budouc\u00edch renti\u00e9r\u016f je v\u011bt\u0161ina investice um\u00edst\u011bna v akciov\u00fdch strategi\u00edch, a proto\u017ee preferujeme americk\u00e9 akciov\u00e9 indexy, odpov\u00edd\u00e1 tomu i vy\u0161\u0161\u00ed v\u00e1ha dolarov\u00fdch investic v portfoliu ve v\u00fd\u0161i 82 %. Eurov\u00e9 pozice od poloviny roku 2020 postupn\u011b opou\u0161t\u00edme.<\/p>\n

\"\"<\/p>\n

Alokace portfoli\u00ed na\u0161ich klient\u016f<\/h3>\n

U budouc\u00edch renti\u00e9r\u016f je alokace dlouhodob\u00fdch investic v\u00edce orientovan\u00e1 na akciov\u00e9 strategie. Je to t\u00edm, \u017ee budouc\u00ed renti\u00e9\u0159i budou pen\u00edze na rentu pot\u0159ebovat \u010derpat a\u017e ve vzd\u00e1len\u011bj\u0161\u00ed budoucnosti \u2013 nej\u010dast\u011bji za 10 a v\u00edce let, a pr\u00e1v\u011b akciov\u00e9 strategie jsou nejvhodn\u011bj\u0161\u00edmi dlouhodob\u00fdmi investicemi pro spln\u011bn\u00ed tohoto \u00fakolu.<\/p>\n

\"\"<\/p>\n

Typy produkt\u016f v portfoli\u00edch<\/h3>\n

Nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00e1hu v portfoli\u00edch klient\u016f maj\u00ed akciov\u00e9 ETF fondy s v\u00e1hou 91 %. Budouc\u00ed renti\u00e9\u0159i\u00a0 nepot\u0159ebuj\u00ed toti\u017e m\u00edt je\u0161t\u011b pen\u00edze p\u0159ipraveny na rentu v nejbli\u017e\u0161\u00edch letech v hotovosti a v dluhopisech.<\/p>\n

\"\"<\/p>\n

Diverzifikace spr\u00e1vc\u016f<\/h3>\n

Z pohledu diverzifikace spr\u00e1vc\u016f je kol\u00e1\u010d finan\u010dn\u00edch aktiv v na\u0161em mand\u00e1tu rozd\u011blen p\u0159edev\u0161\u00edm mezi nejv\u011bt\u0161\u00ed spr\u00e1vce na sv\u011bt\u011b.<\/p>\n

\"\"<\/p>\n

Jak bude vypadat rok 2021?<\/h2>\n

Nev\u00edme. Nem\u00e1me v\u011b\u0161teckou kouli, nev\u011b\u0159\u00edme na obr\u00e1zky z \u010dajov\u00e9 sedliny ani na esoterick\u00e9 vnuknut\u00ed.<\/p>\n

Ale je n\u00e1m v podstat\u011b jedno, jestli budou trhy r\u016fst nebo klesat. M\u00e1me p\u0159ipraven\u00fd syst\u00e9m, kter\u00fd po\u010d\u00edt\u00e1 s r\u016fzn\u00fdmi sc\u00e9n\u00e1\u0159i budoucnosti.<\/p>\n

Dopady koronaviru letos pravd\u011bpodobn\u011b jen tak nezmiz\u00ed. Naopak se mohou dostat do probl\u00e9m\u016f firmy, kter\u00e9 jak\u017e tak\u017e p\u0159e\u017eily rok 2020. P\u0159ijdou krachy, konkurzy a nebudou se spl\u00e1cet dluhopisy p\u0159edev\u0161\u00edm men\u0161\u00edch a st\u0159edn\u00edch firem.<\/p>\n

Pokles, kter\u00fd jsme vid\u011bli v roce 2020, byl velmi rychl\u00fd. M\u00e1me osobn\u00ed zku\u0161enosti z technologick\u00e9 bubliny v roce 2000 i z hypote\u010dn\u00ed krize v roce 2008 a v\u00edme, \u017ee t\u011b\u017ek\u00e9 \u010dasy mohou trvat i n\u011bkolik let. P\u0159ipravujeme se na n\u011b proto v dob\u00e1ch dobr\u00fdch.<\/p>\n

Pova\u017eujeme i nad\u00e1le za kritick\u00e9 investovat pomoc\u00ed strategie Wealth Protection – Ochrana Bohatstv\u00ed a vyhnout se chyb\u00e1m, kter\u00fdm se vyhnout lze.<\/p>\n

Pokud v\u0161ak m\u00e1me mluvit o spole\u010dnosti eFrank.cz, vid\u00edme budoucnost pozitivn\u011b. Na\u0161i klienti jsou spokojen\u00ed a doporu\u010duj\u00ed n\u00e1s d\u00e1le. A my chceme d\u00e1l pokra\u010dovat v r\u016fstu.<\/p>\n

Chceme nad\u00e1le pom\u00e1hat lidem s rozumn\u00fdm investov\u00e1n\u00edm, kter\u00e9 m\u00e1 prokazateln\u00e9 v\u00fdsledky.<\/strong><\/p>\n

S individu\u00e1ln\u00edm investi\u010dn\u00edm pl\u00e1nem, strategi\u00ed Wealth Protection a digit\u00e1ln\u00edm poradenstv\u00edm eFrank.cz budete m\u00edt sv\u00e9 pen\u00edze bezpe\u010dn\u011b zainvestovan\u00e9 v diverzifikovan\u00e9m portfoliu, kter\u00e9 bude pracovat pro v\u00e1s, a\u0165 u\u017e se d\u011bje cokoliv.<\/p>\n

Za\u010dn\u011bte investovat s eFrank.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u011bhem roku 2020 se toho odehr\u00e1lo opravdu hodn\u011b. Koronavirus v podstat\u011b ze dne na den zm\u011bnil zaveden\u00e9 po\u0159\u00e1dky.<\/p>\n

M\u00e1me proto obrovskou radost, \u017ee se na\u0161im klient\u016fm da\u0159ilo zhodnocovat pen\u00edze i v t\u00e9to turbulentn\u00ed dob\u011b.<\/p>\n","protected":false},"author":3,"featured_media":19,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-11","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktuality","8":"entry"},"yoast_head":"\nDigit\u00e1ln\u00edmu investi\u010dn\u00edmu poradci eFrank.cz se i v roce 2020 da\u0159ilo. 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